OVERVIEW
Whether you are completely new to the world of marketing or have been spearheading your own marketing efforts for several years, there is something that everyone can learn from these free marketing training videos. Formatted in short, easily digestible videos, learn simple and actionable tips to improve your marketing strategy today.
TRAINING VIDEOS
An introduction into digital marketing
Learn how to make digital marketing work for you. We can no longer solely rely on the traditional marketing methods of the past. Whether your business has been online in the past or not, the coronavirus pandemic made it clear that your business needs to have an online presence.
Small business marketing made easy
An introduction to traditional and digital marketing methods plus helpful and actionable tips that you can put to use to improve your marketing efforts today.
What is a brand and why do you need one?
In this training, we discuss the differences between branding and brand identity, the importance of brand strategy and defining your purpose.
Basic elements of a successful brand
Learn the basic elements of building a successful brand. Get off on the right foot with your brand and create a brand identity you are proud of and relates to your audience.
As a business owner who is likely juggling ten or more roles at once, it can be hard to see the value in prioritizing social media, or even knowing where to begin. I’ve gathered everything you need to know to implement a sustainable and simple social media strategy to help you succeed. In this video, we cover: target audience, most popular social media platforms and best practices, profile setup checklists, easy content ideas and social media scheduling tools.
Free tools to take your digital marketing to the next level
In this short video, we discuss free tools to support your digital marketing efforts. There are a lot of skills that are necessary for running a social media account — graphic design, photography, copyediting, writing, photo and video editing — and it’s impossible to be an expert at them all, but by employing the use of free digital marketing tools, you will seem like a social media marketing pro in no time!
Elements of a good social media post
Learn the key components every social media post needs to be successful. Unfortunately, it is not enough to simply have a social media account. You must understand the platforms you have created a presence on, and use them correctly to reap the full benefits they offer!
Canva is an easy-to-use, all-in-one graphic design software beneficial for any business or organization with a social media presence. Learn about Canva's pricing, plans, and unique features, and get a quick overview of the dashboard to see if it's right for you!
Creating compelling graphics does not have to be overly complicated. Good graphic design is quite the opposite and is achieved through simplicity and clarity. Learn graphic design basics, including establishing a visual hierarchy, ensuring readability, and many tips to take your designs to the next level. Have fun, and remember to keep it simple above all else!
What is the purpose of a press release?
In this training, we will cover the basics of one of the most effective public relations tools: the press release. We will discuss the purpose of a press release; why you should be writing press releases; who can issue a press release; and general press release topics.
How to write and distribute a press release
Writing and distributing a press release is surprisingly simple and can be quickly accomplished by following a general outline and sharing it with relevant media outlets in the proper format. Learn Olivia's best tips and tricks, and her 'can't live without' tools for writing a flawless press release.
What is a Social Media Audit? An Overview + Tutorial
A social media audit evaluates your social media accounts’ performance over time. It is an essential tool to help you determine what is and isn’t working with your social media strategy. In this video, Olivia gives an overview of how to conduct an audit, how often you should perform one, a live tutorial, and resources for free downloadable/customizable templates to get you started.
Learn the fundamentals of Search Engine Optimization (SEO) and understand why it is a critical component of your marketing strategy.
Improve SEO with Keyword Research
Keyword research is integral to any SEO strategy. Learn how to conduct keyword research and start incorporating it into your marketing strategy today.
Contact
Have suggestions for a training video or a specific question or topic you would to be covered? Send an email with more information to the address above.
New videos launch at the end of every month! All training videos can be found here.