Marketing Messaging

Learn the basics of marketing to help take your business to the next level.

OVERVIEW

Whether you are completely new to the world of marketing or have been spearheading your own marketing efforts for several years, there is something that everyone can learn from these free marketing training videos. Formatted in short, easily digestible videos, learn simple and actionable tips to improve your marketing strategy today.

TRAINING VIDEOS

An introduction into digital marketing

Learn how to make digital marketing work for you. We can no longer solely rely on the traditional marketing methods of the past. Whether your business has been online in the past or not, the coronavirus pandemic made it clear that your business needs to have an online presence.

Small business marketing made easy

An introduction to traditional and digital marketing methods plus helpful and actionable tips that you can put to use to improve your marketing efforts today.

What is a brand and why do you need one?

In this training, we discuss the differences between branding and brand identity, the importance of brand strategy and defining your purpose.

Basic elements of a successful brand

Learn the basic elements of building a successful brand. Get off on the right foot with your brand and create a brand identity you are proud of and relates to your audience.

Social Media 101

As a business owner who is likely juggling ten or more roles at once, it can be hard to see the value in prioritizing social media, or even knowing where to begin. I’ve gathered everything you need to know to implement a sustainable and simple social media strategy to help you succeed. In this video, we cover: target audience, most popular social media platforms and best practices, profile setup checklists, easy content ideas and social media scheduling tools.

Free tools to take your digital marketing to the next level

In this short video, we discuss free tools to support your digital marketing efforts. There are a lot of skills that are necessary for running a social media account — graphic design, photography, copyediting, writing, photo and video editing — and it’s impossible to be an expert at them all, but by employing the use of free digital marketing tools, you will seem like a social media marketing pro in no time!

Elements of a good social media post

Learn the key components every social media post needs to be successful. Unfortunately, it is not enough to simply have a social media account. You must understand the platforms you have created a presence on, and use them correctly to reap the full benefits they offer!

UPCOMING WORKSHOP TOPICS AND SCHEDULE

SEPTEMBER
How to think about building an email newsletter

OCTOBER
Connecting with your audience authentically

NOVEMBER
Etsy 101: Is Etsy right for your business?

DECEMBER
Websites 101

Contact

Olivia Miller

Email: Olivia.Miller@easternwv.edu

Phone: (304) 704-2997

Have suggestions for a training video or a specific question or topic you would to be covered? Send an email with more information to the address above.

New videos launch at the end of every month! All training videos can be found here.